Welcome to my personal website ✨
It’s Zeynep!
I have been building onchain ecosystems for over five years, working across marketing, growth, and story telling.
I’ve experienced crypto from many different angles: centralized exchanges, DeFi wallets, L1 and L2 protocols, marketing agencies, trading platforms, and more.
All of these experiences taught me one thing: growth doesn’t come from a single channel or viral campaign. It comes from understanding why people care, translating complex products into clear stories, and building consistent journeys that turn attention into participation.
From content and product positioning to user campaigns, e-mail marketing, social media, and go-to-market strategy, I bring different marketing functions together around one goal: helping products find their audience and build momentum that lasts.
As you scroll down this portfolio, you’ll find my past projects, speaking engagements, services, marketing articles, and more.
For a closer look at my event production experience, you can visit my dedicated events portfolio below:
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Click on the project name to see more details about the scope and results. 👇🏻
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Web3 marketing articles here👇🏻
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You'll find a selection of events I've produced and contributed to below. To explore them, click on the cards.
For the full picture visit my dedicated events page below.
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**In each event listed, I was either actively involved in the organization, contributing to various aspects such as speaker coordination, venue and catering arrangements, technical setup, partner communication, marketing, PR, social media management, or overall event execution.